Welcome to OptBlue® from American Express
Your one-stop shop for training resources, program updates, and tools to support your merchants and help them protect their businesses.
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Explore the advantages of OptBlue.
Your merchants get paid at the same time as their other card brands—all card payments come to them at once.
Save your merchants time with one statement from their provider for all the credit cards they accept.
Set up merchants with the convenience of a single point of contact for questions about accepting American Express.
You set the rate for American Express acceptance, so you can structure a price that works for both you and your merchants.
Powerful backing of American Express® Card Acceptance
Learn how OptBlue works, explore the value it brings for your merchants, and see where you can find tools and resources to help your merchants welcome American Express Card Members.
American Express has high spending Card Members
Resources for you and your merchants.
Overcoming Merchant Objections
Be ready with answers to merchants’ most asked questions about American Express Card acceptance.
View Guide (PDF)
New Merchant Activation Guide
Now that your new merchants can accept American Express, help them get started and help drive more business.
View Guide (PDF)
Guide to Managing Disputes
Help your merchants understand the disputes management process. Check out this helpful guide.
View Guide (PDF)
Merchant Welcome Kit
Share this Welcome kit with your merchants for additional tools and resources to help them make the most out of accepting American Express.
Download Welcome kitOrder signage and supplies for your merchants.
By providing your merchants with complimentary signage for all major card brands, including American Express, they can give customers the opportunity to pay the way they choose.
Order now
We're doing big things for small businesses.
We're doing big things for small businesses.
American Express cares deeply about communities and believes small businesses are at the core of every thriving neighborhood.
Access tips, tools, and free marketing assets from the Shop Small Resource Hub.
Free promotion
By accepting American Express, eligible merchants might be recommended to our Card Members via the Shop Small map—an easy, unique, and free way for you to win them over.
Shop Small® and Small Business Saturday®
Celebrated on the first Saturday after Thanksgiving, Small Business Saturday was created to help small business merchants do more business and drive more sales.
Go to the Shop Small Resource HubConnect your merchants with benefits that help their businesses thrive.
Get free signage and supplies
Help your merchants attract and retain customers by displaying American Express decals and other signage.
Order signage and supplies
Save with discounts
The Business Savings Suite can help your merchants save money with discounts on services to help them run their businesses.
Go to Business Savings Suite
Access business insights
Browse and share the latest collection of articles with insights and strategies for business success.
Explore Business Class for Merchants
Check out additional ways OptBlue can help you support merchants.
Disputes Management
See resources, insights, and solutions for helping your merchants prevent or resolve customer disputes.
Contactless Payments
Share an infographic with your merchants that outlines the trends in contactless payments.
See what agents and merchants are saying about OptBlue and American Express.
Dena MelanconClearent
Nick BencivengaDharma Merchant Services
Ben SamimiiPayment
Robin's Candy
Triangle Rock Club
Regal Nails Salon & Spa
OptBlue Merchants
- 1. Based on the Feb. 2024 Nilson Report.
- 2. Nilson Report #1,257, February 2024. Spend per card derived from U.S. year-end purchase volume divided by year-end cards in force (CIF), not from individual consumer-level data. CIF represents the number of cards issued and outstanding with cardholders. Average Non-American Express spend per card includes Visa, MasterCard and Discover credit and charge card volume and CIF and excludes debit and prepaid volume and CIF.
- 3. Nilson Report #1,257, February 2024. Transaction Size derived from U.S. year-end purchase volume divided by year-end purchase transactions, not from individual consumer-level data. Average Non-American Express transaction size includes Visa, MasterCard and Discover credit and charge cards and excludes debit and prepaid volume and transactions.
- 4. The Shop Small Map only features qualifying American Express® Card accepting small merchants. American Express reserves the right to decline any update to a merchant's customer facing information if it contains inappropriate content. If you recently signed up to accept American Express Cards, please allow up to 7 weeks for your business to appear on the Shop Small Map. Merchants must be on the Map to be recommended to customers.